Empowering e-commerce brands to create, launch, and scale world-class product campaigns—on autopilot.
At Brandmachine, we envision a future where every e-commerce brand, regardless of size, can orchestrate end-to-end merchandising experiences with ease and precision. From AI-powered photoshoots to on-brand copy and instant publishing, our platform streamlines the entire process.
By removing the repetitive, the technical, and the tedious, Brandmachine gives creative and brand teams space to focus on what matters most: building emotional connections with customers through storytelling, design, and vision.
Meet the founders who are passionate about using AI technology to drive e-commerce brand design.
Founder & CEO
Formerly VP Shopping Apps at NewStore working with brands like Puma, Boardriders, All Saints, UNTUCKit and many more. With 10+ years in e-commerce at brands like Hugo Boss, Bestseller, Ben knows what fashion brands need. Combining his passion for technology and background in fashion design let him to found Brandmachine to help brands flourish in the AI era.
Connect on LinkedInFounder
Not to make him sound old but with an e-commerce career that started in the previous century, Thijs has a strong track record of crafting e-commerce experiences for consumers. Formerly Founder & CEO of Highstreet Mobile - a leading platform for shopping apps (now part of NewStore) with brands like G-Star RAW, Scotch & Soda, All Saints, Golden Goose, Marlies Dekkers, Denham and many more.
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