Thoughts on AI, design, and building better software for brands in the digital age.
AI-generated fashion models now produce photorealistic images indistinguishable from traditional photography. On August 2, 2026, the EU AI Act makes disclosure legally mandatory, with penalties up to €15 million or 3% of global revenue.
It's 3 AM, and I'm staring at yet another AI-generated product shot where the logo has mysteriously duplicated itself onto the sleeve. The T-shirt we photographed (or rather, had AI photograph) looks perfect except for this one glaring hallucination. This is the ninth iteration tonight.
You're seven clicks deep into a settings menu. You've opened three tabs. You're staring at a dropdown that offers seventeen options, none of which are labeled in plain English. You've forgotten what you came here to do.