Summer Release: Sign Up Yourself, and Design with Brandmachine

Today is launch day for the Summer release. Two big changes. Here is what they actually do.

You can now sign up yourself

Until today, getting access to Brandmachine meant a conversation with me or someone on my team. That made sense early on. It does not anymore.

The most consistent feedback we got from brands, agencies, and partners was simple. People wanted to try the platform first. Run a few of their own products through it. See what it does on real work, then decide.

So we built that path.

There is now a pay-as-you-go plan. You sign up with a credit card, top up a small amount of credits, and start generating. Credits during evaluation are priced at our cost, which means trying things out is genuinely cheap. Generate a hundred drafts, iterate, see whether the system fits your products. It will not break the bank.

When you find an image you actually want to use (something for your site, your campaign, your wholesale deck), you export it, and that is where we charge a fee. The logic is simple. Trying is cheap. Using is where we earn it.

For higher volumes, the enterprise plan still makes more sense and the pricing reflects that. But the entry point is now open. No sales call required.

Brandmachine Designer

This is the bigger one for me.

Brandmachine has always been about the back half of the fashion value chain: turning a finished product into great campaign and product images at scale. The vision was always to keep going, all the way back to where the product itself is designed.

That is what Designer is.

You drop in inspirational images (a silhouette you like, a fabric, a pattern), or describe what you have in mind. The agent generates a first design: photorealistic front, photorealistic back, plus a technical drawing. You iterate by chatting with it. "Make the sleeves shorter." "Try a different collar." "Add a placket." Same conversational interface as the rest of Brandmachine.

When you are happy, you draw a single reference line on the image (say, the inseam of a pant), tell the system how long it actually is, and Brandmachine annotates the rest of the measurements automatically. Export the technical pack and send it to your supplier.

And because the design output is photorealistic, the same image becomes the seed for everything else: campaign shots, product images, set cards. You no longer separate "designing the product" from "imaging the product." It is one workflow.

Why this matters: lead times

We have heard from brand after brand that the slowest part of the cycle is not manufacturing, it is the back-and-forth with suppliers because the initial brief is hard to read.

Photorealistic design plus auto-measurements collapses that. It is also genuinely more fun, and it makes it much easier to bring stakeholders along: wholesale partners, internal teams, anyone who needs to picture the product before it exists.

Try it

Both are live now.

• Sign up with pay-as-you-go at app.brandmachine.shop/signup.
• Designer is in the dashboard for everyone with an account.

Start small. Run a couple of products. Sketch a couple of designs. Tell us what works and what does not. The fastest way we make this better is by hearing where it breaks for you.

If you are already on enterprise, your plan keeps working as is. Designer is rolled in.