C2PA Provenance
A cryptographically signed record of how a piece of digital content was created and edited, including whether AI was involved, embedded directly in the file so it travels with the image.
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Plain-language definitions for the product terms, AI concepts, and compliance rules that come up when you're producing AI-generated fashion imagery.
A cryptographically signed record of how a piece of digital content was created and edited, including whether AI was involved, embedded directly in the file so it travels with the image.
A reusable AI reference built from real photos of a specific person, used to generate new images that consistently look like that same model, distinct from the industry's broader (and more contested) use of the term for AI-generated look-alikes.
The European Union's binding AI regulation. Article 50 requires disclosing AI-generated fashion imagery starting August 2026, with penalties up to €15 million.
A short, plain-language instruction attached to a generation that steers a specific detail, an angle, a pose, a color correction, without requiring prompt engineering skill from the person using it.
When an AI image model confidently generates something that's wrong, a duplicated logo, an extra finger, a garment detail that doesn't match the source, without any signal that it's uncertain.
A flat-lay or ghost-mannequin style product photo shown without a model, standard for e-commerce catalogs, wholesale decks, and marketplace listings.
Brandmachine's core generation tool for producing on-model and pack-shot product photography at catalog scale, with locked backdrop color and consistent framing across thousands of images.
The skill of crafting precise, structured instructions to reliably steer an AI model's output, and the barrier that most consumer AI image tools quietly outsource to the user.