This release is about the part of the work that gets hard at scale. Not generating one beautiful image. Running 500 or 5,000 through a workflow that actually holds up.
Several updates shipped together to make that possible.
Workbench: the review loop
If you generate 50 product studios in a week, the hard part isn't the generating anymore. It's keeping track of where every studio is, picking the winners, and getting the final files out the door.
Workbench is a three-column board of every product studio grouped by review state. To Do is everything you haven't started picking through. In Progress is everything where you've started favoriting candidates. Done is finalized. Open it in the morning, you know exactly where your eyes are needed.
The review itself is a deck-of-cards UI: one stack per perspective, candidates inside each stack. Flip through, the top card wins. When every stack has a top card you're happy with, hit Finalize. Studio done.
Two ways to use it, depending on how careful you want to be.
Fast. Click Review straight from the To Do column. The deck shows every candidate per perspective. Flip, pick the top, finalize. No favoriting step. Snap calls. This is the "let's go" flow.
Careful. Open each perspective at full size first, favorite the candidates you want to keep, eliminate the rest. The studio moves to In Progress. When you hit Review, the deck only shows your favorites, and you make the final pick from your shortlist.
Either way, one click ends it. Click. Click. Done. Next.
This is what production looks like at any kind of volume.
Backdrop color: nobody else can do this at 10,000 image scale
You may remember we shipped hex-color backdrops a while ago. The idea was simple: instead of describing the color to the AI in words ("light grey"), we show it a swatch. That fixed most of the drift.
Most. Not all. At 50 images a brand could live with it. At 5,000 images for a season catalog, even a 5% drift means hundreds of off-color products.
This release closes that gap. After every generation, we run a backdrop-correction pass that snaps the background to the exact hex you set on the perspective. Not "close to." Exact. The product, the lighting, the depth of a real studio stays intact. Only the backdrop is locked to your color.
We don't say this lightly: nobody else has this level of color sophistication at this kind of scale. If you're imagining 10,000 product shots for a catalog refresh, you can now lock your brand grey across all 10,000 without a human ever touching them.
Hero product: pack shots and fabric samples, finally clean
More and more of you are using Brandmachine for the non-model side of the catalog too: pack shots, fabric samples, flat-lays, anything where the product is the whole point and a model would only get in the way.
The first piece for that was the product-only flag on a perspective (no fashion model, just the product). Good as far as it goes. But the moment you have a studio with multiple inputs (the actual hero piece plus complementary styling products you want kept around for context), the system had no way to know which one should become the pack shot or the fabric sample.
So we added the concept of a hero. Mark one input as the hero of the studio. Turn on "use hero only" in the perspective settings, and the perspective renders just that one product, ignoring the rest. The shot planner agent understands hero too, so it routes everything correctly downstream.
Net effect: pack shots, fabric samples, and everything else that's purely about the product gets a lot easier to produce alongside your full styled campaigns, in the same studio.
Home redesigned: see what matters immediately
The new Home shows your recent campaigns, your studio digest, your recent designs, the moment you log in. No more clicking through to find out what's new. The status of your work is the first thing you see.
Combined with a collapsible learn band of onboarding videos for anyone you bring onto your team, this is now the home base for daily work, not just a landing page.
The smaller wins
A lot of small things shipped that we want to call out:
- Mobile. The standalone app now has a real mobile layout (hamburger drawer, inspector modal, iOS Safari fixed). Review and approve from your phone.
- Designer inspiration that actually reads your references. Every uploaded inspiration image now runs through Gemini Vision so the design agent reasons about what's in the image, not just the label you gave it.
- Stepped Designer and Pattern controls. Cleaner flow for getting from brief to first design.
- Designer and Pattern revisions in the task list. Labeled and linked, so you can see what the agent is working on at a glance.
- Bulk high-res download on the review view. Pull a finalized studio out as a folder of print-ready files in one click.
Try it
Everything is live now. Open the Workbench, favorite a few images, lock a backdrop color on a perspective and run it at scale. Then tell us what breaks. The fastest way we get to production-grade is by hearing where it still falls short for you.
If you haven't logged in for a while, this is the moment. The home page is the right entry point now.