About Nümph
Nümph is a Copenhagen-based designer fashion brand for style-conscious women across Europe. Their sophisticated, contemporary aesthetic balances everyday wearability with premium positioning. The brand has built a loyal following throughout Scandinavia. Their collections feature tailored blazers, occasion dresses, and modern essentials that reflect a distinctly European sensibility. Thoughtful fabric selection and size-inclusive offerings appeal to professional women seeking elevated wardrobe staples.
The brand expanded from Denmark into Germany, France, and broader EU territories. Maintaining visual consistency while adapting to regional preferences became critical to their growth strategy.
The Challenge
Nümph's marketing team had successfully completed a seasonal photo shoot for their core Danish market. The imagery was on-brand, professionally executed, and performing well with their existing audience. But as the German market is slightly different, they needed additional campaign visuals that would resonate with the German customer base.
They faced several problems:
- Budget constraints: A full second photo shoot with models, crew, and location scouting would eat into margins
- Timeline pressure: The German wholesale market needed imagery quickly. Traditional production schedules wouldn't fit
- Creative consistency: New imagery needed to feel cohesive with the existing campaign while offering fresh perspectives
- Resource limitations: The team had limited photography assets (just simple iPhone images taken by team members for internal reference)
Traditional production would require weeks of planning, thousands of euros in costs, and the complexity of coordinating international shoots. Serving the German wholesale market with recycled visuals from the Danish campaign felt insufficient.
The Solution
Nümph partnered with Brandmachine to extend their existing campaign through AI-generated imagery that kept brand authenticity while introducing new creative angles.
1. Custom Fashion Model Creation
The team began by using Brandmachine's Fashion Models feature to create a custom model that matched Nümph's brand aesthetic and reflected the diversity of their target German audience. Instead of being locked into a single model from a traditional shoot, the team could iterate on physical attributes and styling. The virtual model embodied the brand's contemporary European positioning.
2. Set Locations: Woodland Environment With Multiple Sub-Locations
Using Set Locations, the team developed a cohesive outdoor woodland environment that referenced the existing campaign's natural aesthetic. Within this single environmental concept, they created multiple distinct sub-locations:
- Forest path with dappled sunlight
- Among trees with dramatic vertical composition
- Forest floor with low-angle "frog's eye" perspective
- Natural clearings with different lighting conditions
This approach gave them creative variety while keeping visual cohesion. All the images felt like part of the same campaign story, despite showing different garments and compositions.
3. Simple Input Images as Creative Foundation
The Nümph team discovered they could work with minimal input. They used iPhone images of team members (with heads cropped for privacy) as reference poses and styling starting points. Brandmachine's Campaign Composer then generated professional fashion imagery that kept the pose and garment presentation while integrating the custom model and woodland locations.
This lowered the barrier to content creation. No professional photography equipment or elaborate staging required. Just simple reference images captured on a smartphone.
The Results
The Brandmachine workflow let Nümph create campaign imagery for the German wholesale market with visuals that felt premium, cohesive, and culturally relevant.
Speed to Market
They generated an entire supplementary campaign in weeks instead of months. No dependency on photographer availability, model schedules, or international travel. The team could iterate rapidly based on internal feedback before finalizing assets.
Cost Efficiency
They avoided the expense of a second international photo shoot. No model booking fees, location rentals, or production crew costs. Budget got reallocated toward media buying and market penetration.
Creative Flexibility
They created multiple compositional perspectives (frog's eye, elevated angles, close-ups) from simple iPhone reference images. Brand consistency stayed intact through Brand Identity integration. They developed a reusable Fashion Model asset for future German-market campaigns.
Market Performance
The extended campaign assets gave Nümph the visual content needed for the German wholesale market, providing the depth and variety required to present their collection effectively.
Key Takeaways
"It worked especially well when we used simple iPhone images of team members with cropped heads as input. Brandmachine turned those into professional campaign shots." — Maja Skov Hymøller
For fashion brands expanding into new markets, you can now generate localized, on-brand campaign imagery without international photo productions. Nümph's experience shows how AI-powered creative tools open up access to premium visual content. Mid-market brands can compete with the production budgets of much larger players.
The workflow revealed a strong efficiency gain. By separating creative output from traditional production constraints, teams can respond to market feedback, test different creative directions quickly, and maintain visual momentum across multiple regional launches at once.
Brandmachine is an AI-powered creative platform that helps e-commerce brands generate professional product photography and campaign imagery while maintaining complete brand consistency.