August 2026 Release: The Part of AI Photography Nobody Demos

One picture looking great was never the whole job. Our aim has always been to make the entire production process work, not to stop at a nice generated image and call it done.

The piece that nobody demos, because it is not glamorous, is the filename. Every brand has the same mess: camera output like "front-full-body-srgb.jpg" landing in a folder, and someone spending an afternoon renaming five hundred of them by hand so the marketplace and the PIM will actually take them. What you want is simple: a name that says which product, which perspective, ready to export. That work is repetitive, nobody should still be doing it by hand, and until now nothing changed it.

Tell us once how your files are named

In Settings, under Filename Convention, tell the assistant your products are grouping incorrectly or your downloads come out useless. It reads the filenames already in your account, shows you the patterns it found with real examples, and asks instead of guessing wherever a code means nothing outside your team.

Take "WK30_1113850_50_19983": the week number and camera number are noise, the middle is the product. Say that once, and front and back of one shirt stop arriving as two separate products, while every download lands under your own name, capitals and spaces included.

Real catalogs rarely follow one tidy pattern, so this is a list of rules, first match wins, each one marking a part of the name as product, shot, or noise. The assistant does the reading and reasoning and shows its work; the system makes sure file five hundred comes out identical to file one. Nothing is saved until a dry run against your existing files shows you what would actually change.

See the filename before you render

Set up a shoot and each perspective shows the exact name it will export, while you are still choosing models and angles. When it cannot build one, it says so in plain language and names the files at fault, for example: "These look like more than one product. Mark the one being photographed as the hero." You fix it before you spend anything, not at the download.

Nothing changes until you set it up. Until you have written a convention, downloads keep the names they have always had, so there is no rush and nothing to undo.

The second thing we shipped: a reference image for your campaign look

Campaign shots can now carry one reference image for mood, lighting and framing. Upload the lookbook page, or the frame from last season with the feeling you keep failing to describe in words.

Nothing in that image is copied into your shot. No products, no people. It steers the look and stops there.

Try it

Set your convention up on a handful of files first and look at what comes out. Then push a real shoot through it.