Brandmachine Logo
    Back to BlogProduct Updates

    Wardrobe Release: Upload Once, Reuse Every Time

    Benjamin NasslerAugust 21, 2026

    You don't sell shoes. But every look still needs them on the model.

    Today that's a line of prose: "plain white sneakers." Say it once and the AI invents a sneaker. Say it again on the next look and it invents a slightly different one. Across a shoot, or across a season, nothing matches, because you're describing the same object over and over instead of showing it once.

    Upload it once. Reuse the real thing every time

    Wardrobe is a per-team library of the pieces that complete a look without being the product you're shooting: shoes, bags, jewelry, headwear, whatever a retailer without their own doesn't sell. Upload a photo, give it a category, and every shoot after that uses the same real object instead of a new guess.

    Build it from Product Studio, Campaigns, or by dragging a piece straight onto a look on the Shot Planner board. Attach up to three pieces per look. None of them ever become the subject of the photo, so they stay out of export names, product grouping, and the "is a product missing" check.

    The part that actually changes how you plan a shoot: the assistant checks the wardrobe itself

    Ask for a piece by name, "style it with a cap," and if you haven't shot one, the assistant reaches into the wardrobe before it does anything else.

    More useful still, it notices on its own. Upload a top and a pair of jeans with nothing about footwear, and if your team's rule is that every shot needs a complete outfit, the assistant fills the gap with a shoe from the wardrobe, no prompt needed. It won't do the reverse: a cap doesn't belong on a look that's already complete, so it stays out unless you ask for it by name. Filling a real gap and decorating a finished look are different things, and only the first one happens on its own.

    Try it

    Upload a handful of pieces your team reaches for every shoot, shoes are the obvious start, and put them in front of the assistant on your next shoot.